Often when conducting email promotions, you can actually neglect the many email marketing tools which can be essential to this process. Lots of people feel that sending marketing emails is all about having an autoresponder and that’s it. The truth is that you will need more e-mail marketing tools than simply an autoresponder to be successful as a professional marketer.
Let’s consider the 4 e-mail marketing tools every professional email marketer must have within their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you would like make certain you are performing the ideal job possible, you will want to sign up to a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads are often included in your emails and they only let you send to a limited quantity of subscribers. Professional services, however, boast greater deliverability rates while they have existing relationships with email agencies that enable most of their emails being delivered.
Tool 2 – Tracking Service
The second tool an e-mail marketer should get is Tracking Group Emails that lets you track clicks and sales. Although autoresponders provide their very own tracking services, these often spew out long ugly links if you are using text emails. Having such long links may decrease your click-through rates by using a non-tech savvy audience, who rec1pients not like clicking on long links. A solution is to try using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz permit you to track sales for your very own products too, while BudURL and Bit dot ly only let you track clicks.
Besides the mandatory autoresponder and tracking service, a delivery monitoring service is yet another tool you can think about for monitoring your email campaigns. These types of services permit you to monitor the deliverability rates of your respective mailings.
Just how this is done is that they will have a seed selection of emails joined at all the major agencies, like Gmail, Hotmail and Yahoo. You download this seed list and import it into the autoresponder. From that point, it is possible to track the deliverability rate to this particular seed list, which supplies you a great idea of how well your emails are receiving delivered.
Should you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is advisable. You may either build a simple calendar using Notepad or should you be classical, work with an offline calendar or even a notebook. Achieving this helps you keep the email campaigns organized so that you don’t lose track of when and what you need to be mailing out.