BaseballCloud’s vision became a little clearer with the acquisition of Yakkertech.
BaseballCloud, known for offering a suite of software that enables baseball and softball coaches and players to host and analyze data, announced the multimillion-dollar acquisition of optical tracking company Yakkertech. The companies say the changes will improve products for players and coaches and do so at a competitive price.
“Over the past four years, we’ve ended up spending a lot of our time dealing with data quality issues,” says Kevin Davidson, CEO of BaseballCloud. “The industry is educated now. I think it’s our responsibility to provide the market with what it deserves and what it expects. This transition allows us to do that.”
Davidson says Yakkertech’s optical tracking offers the key to reducing costs, improving data quality and increasing data capture opportunities.
Already serving as an analysis center for more than 100 college programs and providing custom software solutions to MLB organizations, independent leagues, agencies and individual players, BaseballCloud has a strong presence at many levels of baseball. Yakkertech already has a strong influence in MLB organizations.
“Optical tracking is the only viable solution for moving forward in the game of baseball and softball,” said Sean Cashman, president of Yakkertech. “Now, as part of BaseballCloud, our group can maintain that focus and bring the most user-friendly set of analytics to help coaches and players improve.”
Going forward, users of both products have product enhancements on the horizon, BaseballCloud says, whether it’s objective fingerprint tracking for starter grips, integration of a live data streams to give coaches and players the ability to make real-time adjustments or the ability to simultaneously capture data and analytics-grade video of the pitcher and batter.
Both companies were founded in 2017. BaseballCloud started in response to the gap between the amount of data available in baseball and the quality of the tools available used to analyze it. The first product, BCTeam, gave college baseball coaches and players a way to use ball flight data. The company has since expanded into baseball and softball with multiple visualization tools to help users understand data, create realistic renderings of performance, and even customize stadium design to mimic field conditions. .
Yakkertech’s goal from the start was to better track the ball and player movement and has been in MLB since 2020. Software and camera systems allow for pitch and strike analysis.
Tim Newcomb covers Baseball America equipment and business. Follow him on Twitter at @tdnewcomb.
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