Software solutions

ECI Software Solutions acquires INSEARCH

FORT WORTH, Texas–(BUSINESS WIRE)–ECI Software Solutions, a leader in cloud-based business management solutions, today announced the acquisition of INSEARCH, a cloud-based construction business management solution. INSEARCH will be part of ECI’s residential homebuilder group, joining MarkSystems (ECI’s flagship ERP for residential homebuilders); Lasso CRM (ECI’s CRM solution designed specifically for the homebuilding industry, including lead management, automated sales processes, email marketing and reporting capabilities); LotVue (ECI’s cloud-based lot inventory management system for marketing and operations and real estate developers); BuildTools (ECI’s cloud-based project management system for building and renovating custom homes); and Bolt (ECI’s cloud-based construction business management solution for business partners that includes contractor scheduling, project management and estimating).

INSEARCH’s IDA Pro Cloud software is a 2D and 3D visualization tool that provides homebuyers with a compelling, interactive and seamless way to view and personalize the home they are buying. The acquisition of INSEARCH allows ECI to strengthen and extend the existing integration between INSEARCH and MarkSystems so that its MarkSystems users have access to one of the best interactive 2D and 3D software experiences on the market. This enables ECI to provide an even better product experience for homebuilders and real estate developers across the United States, and to help those builders and developers sell their inventory faster and provide their buyers with a more personalized.

To help accelerate INSEARCH’s growth, ECI plans to invest in product development, go-to-market, and customer success strategies.

“ECI’s mission is to provide the best cloud technology to our customers so they can grow,” said Trevor Gruenewald, CEO of ECI. “We have always been impressed with INSEARCH’s capabilities, which prompted us to forge a strategic relationship with them in early 2021. After getting to know them better over the months that followed, we became even more confident that the INSEARCH team would be a great addition to our company and IDA Pro Cloud would be a great complement to our other solutions.

“To build a successful homebuilding business, builders must not only be excellent at planning and building homes, but also at marketing and selling them,” said Scott Duman, president of residential homebuilding group at ECI. “At a time when the housing market is hotter than ever, buyers want a higher level of engagement throughout the process. The combination of INSEARCH’s interactive technology with building information in MarkSystems gives builders a visual way to showcase their homes and allows buyers to personalize them while minimizing manual labor on the part of builders.

“We have come to know ECI well over the past year, and have seen all of our mutual customers benefit greatly from the increased engagement our integration has brought,” said Ryan Thornton, COO and co-founder of INSEARCH. . “We are passionate about providing our builders with the tools to close more sales and be more profitable, and we couldn’t be more excited to continue this mission as part of ECI.

The deal closed on November 9 and terms were not disclosed. To learn more about ECI’s complete suite of solutions, visit

About ECI

ECI Software Solutions provides industry-specific enterprise software solutions and services, focusing on cloud-based technologies. For over 30 years, ECI has served small and medium-sized manufacturing, wholesale/retail distribution, construction and construction, and field service businesses. Privately held, ECI is headquartered in Fort Worth, Texas, USA, with offices in the United States, Canada, Malaysia, Europe and Australia. For more information, email [email protected], visit or call (800) 959-3367.

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