Visix has released version 1.55 of its AxisTV Signage Suite software. This latest update gives administrators expanded visibility, tracking, and reporting options for their digital signage messages, reading lists, and users. The new version also provides an updated web browser widget to improve compatibility with modern web pages.
With the new analytics feature, customers using both cloud and on-premises content management systems can enable tracking and reporting in five areas: message reading, message approval, reading list, content submission and user activity. Activation is a simple checkbox and users can set the number of days to retain data, run reports by date range, choose and rearrange columns in reports while being able to sort, filter, group and pipe data. report data with conditional logic.
[Visix Cleans Up Communications at Clinic]
“If you want to maximize the impact and effectiveness of your digital signage, metrics are key,” said Trey Hicks, Visix’s director of sales. “Whether you partner with advertisers or simply want to track your own internal communication campaigns, you need data to make good decisions. By tracking attendance, turnaround, and reading frequency, administrators can see who is using the system most often and what’s on screens, when. Pairing these analytics with calls to action can help you better measure your staff and audience engagement. »
AxisTV Signage Suite users can choose which messages are tracked in the CMS with a simple checkbox. The message read report lists messages within a specified date range along with their associated reading lists, readers, who submitted the message, number of reads, and screen time. Users can also click thumbnails of messages in the report to see full-screen pop-ups for easy reference.
[Door County Enhances Municipal Visitor Experiences with Visix DS Solutions]
To better track workflows, Message Approval displays message approval status with average approval or denial time, and Reading List activity shows the number of items submitted to each playlist within a date range, so customers can see which playlists are most active. Two options help administrators track the most active users or services: content submission shows how many items have been submitted, by whom, and can be sorted by user account or organization; and user activity allows administrators to see when users last logged in and which organization or sub-organization they belong to.
All reports can be exported to an Excel spreadsheet for further analysis or quick sharing with the C Suite. For customers wishing to promote their digital signage efforts, simple widgets in AxisTV Signage Suite can pull data from ‘Excel to visualize them on screens.